Business Strategy

The study of business ethics and their impact on various stakeholders have experienced a phenomenal growth in recent decades. It has also been an increase in the use and development of codes of conduct and ethical practices for ads by many companies, but companies are still for their unethical practices at different levels (Papers4you. criticized com, 2006). Business ethics, as the literature has been entrenched details Philosophical Ethics (Trevino & Nelson, 1999). Ethics is defined as “the work of the Review moral norms of society were, and ask how these standards apply to everyday life and whether those standards are reasonable ‘(Velasquez, 1998, p. 11).

The literature on business ethics is divided on their views about the motivation and the reason that companies have an ethical dimension. Inspired by Harrison (2001), there are two schools of thoughts that at first those companies profit-generating institutions and therefore business ethics suggest another way to attract customers, secondly, those which the moral conscience and the intrinsic motivation for the adoption of business ethics to . support

Business ethics as highly subjective by nature and by Paul (2001) as a function of time and culture have been considered considered. It was noted that the transition of the business ethics have changed over time and the values and cultural norms drive business ethics in national and regional boundaries. One of the most important studies on the national values conducted by Hofstede (1983). According to this research, only four indicators of individualism, that was power distance, uncertainty avoidance and masculinity based, there are many differences between the values among different peoples and thereby business ethics. The standardization has made with the globalization affiliates financially efficient, but also raises questions about the standard code of business ethics across national boundaries.

Vinten (1991) divides the business ethics at various levels, international affairs, national affairs and ethics. At the international level, the ethical issues of freemasonry and socialism against capitalism at the national level, including the religious dimensions, social marketing and ethical education, and finally at the individual level, including bribery, corruption and Data Protection (Papers4you.com, 2006 ).

There are many reasons and the criticism of the failure of the adoption of ethics in business. First, the concept is viewed as too theoretical, and he also denies the basic task of any knowledge of business to create shareholder wealth. Second, there is a lack of direction and unanimously in the different cultures and academic groups. Finally, it has many excellent inherent dichotomies, to Sternberg (1994) a case of relativism rejected.