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  • The Role of Leadership in Selling

    Leadership. Webster’s defines as the act of leadership. Warren Bennis defines it as “a function of self-knowledge, a vision that serves very good, the trust among colleagues and is taking effective measures to realize their leadership potential.” John C. Maxwell, in his 21 irrefutable laws of leadership, summed up his definition of leadership as “leadership is influence – nothing more, nothing less.” I say that the leadership is a compelling intellectual or spiritual force that drives people to action. However you define it, the leadership is effective or ineffective.

    John McKenna wrote in his blog leadership, the epidemic of leadership. His premise is true that “sucks the most leadership to sell it.” I do not agree. While there is certainly evidence to support that some aspects of personal leadership are ineffective and may not be there as much too excited. Leadership requires getting real leaders. Are you ready?

    Take for example the tennis legend Andre Agassi. His passion in life is the education of children, both in the areas of academic excellence and personal development. It is an incredibly inspiring and has been featured in the book of former President Bill Clinton, Don. He has a proven formula to turn around the public education system in a working group, the success and the functioning of the institutions. Agassi has shown great leadership in this area, a real difference in the lives of countless children and their families. He used his resources carefully and celebrity status, her efforts a springboard. He has a winner that can be replicated elsewhere developed.

    This example of the kind of leadership is needed in the arena as well as sales. We have to be responsible and lead the sales pitch. We have to our customers, we seek what is best for them, that we work with others, demonstrate concern for a solution to their needs. How can we achieve this?

    1st Take responsibility for the process.

    2nd Really want to help.

    3rd Ask probing questions and listen attentively.

    4th Take action and make progress.

    5th Demonstrate commitment.

    6th Follow through and monitoring.

    7th Communicate effectively to each sales stage.

    8th Represent your interest to other customers.

    Customers are looking for your leadership. They want and need solutions. You want to be confident that as soon as they articulate their needs to you, the process of resolution begins to use the clock care and guidance. You will never be considered, your competitors, if you receive this kind of commitment and leadership.


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    Published on April 30, 2010 · Filed under: Leadership; Tagged as:
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