This year, according to eMarketer, a billion people worldwide have Internet Access and nearly 250 million households have a broadband connection. While Asia accounts for 56 percent of the world’s population but only 10 percent access the Internet today. With the rapid economic development of Asian countries, this number will grow significantly in coming years. The ubiquity of the Internet is forcing companies to the Internet as a distribution channel and marketing aggressive adopted. Many companies have adopted Internet technologies to streamline their business processes, and benefited enormously from his critically.

Import Export Company no difference! Most import-export companies use the Internet to increase customers, penetrate new markets, research competitors, find new products and evaluate the ability of countries. But many of these companies are still slow to implement the properties of e-business in their daily work and therefore do not receive the real value of the use of the Internet. Trading companies – those that do not yet make online transactions
Operations should – take the example of their colleagues and retail e-commerce strategies.

According to a recent study conducted by Forrester Research, retail sales expected to increase by 20 percent to 211.4 billion U.S. dollars – an increase of two times three years ago. Whether you export or import business, which makes no difference, with the help of e-commerce and the addition of some basic features of e-business on your website, you can also enjoy this trend.

Electronic commerce is the process of selling products online. There are two different segments of electronic commerce – Business to Business and Business to Consumers. Retailers are primarily in the B2C and import-export traders are often in the B2B sector. That is why to recognize that e-commerce components that you will need in your site based on your specific business. In general, all the e-commerce sites a combination of some of the functions of the action:

• an electronic catalog, so that the buyer through the products have to offer, you can browse,
• specification, technical information dissemination provides detailed
• A feature is the online offer (Send RFQ)
• a product order placing system – usually a basket
• Ability to view order status
• Sending a notification when a new product to the catalog, which was requested by a potential buyer added
• The method of payment at least one. For small orders, you need a merchant account.
• Order of transmission capacity. Buyers must be able to PO for the products easily available or the contracts already negotiated with you send.
• billing system should automatically generate invoices

Once you implement these functions, there is virtually no geographic restriction, where you can sell your products. If you are an export company, you may consider your e-commerce site to the language of your target market. This gives you extra capacity to take advantage of your sales activities.

Benefits of E-Commerce

Increase in revenue: eCommerce in implementing open a new distribution channel. A study shows may prepare an electronic commerce strategy well, sales increased by only 10 percent to several times in the first six months of implementation. It is possible that the order size per customer increased also thanks to some functions of electronic commerce as eCatalog Advanced Notification Service, the status display system and its ability to offer products.

Develop customer-specific: Depending on the visibility of your website, you can acquire customers from all over the world. You are no longer restricted to a geographical area.

Reach niche markets: You can e-commerce Web site pinpointing a specific market segment with the help of the Internet market.

Operating costs: Your E-Commerce Website eliminate or reduce the workload of sales and support force. Marketing on the Internet is much cheaper than in offline world. You can also benefit from lower cost telecommunications, losses from document errors, inventory and sales management costs. This is a direct impact on your business results.

Improved customer service: The ability to deliver critical information, real-time interaction with customers and management functions of the customer relationship can help you serve your customers better and help increase customer loyalty.

Improve your brand: a well-managed, robust e-commerce website and friendly enhances the positive image of a company.

Are you ready for e-commerce?

Before the implementation of an e-business plan, you need to know that the exporter or importer, as it is profitable for you in the moment? For the benefits listed above? Obtain different geographical location of your new customer service channel? How important is a well-defined specification for your customers?

Every company, no matter how big or small it is from an e-commerce site no doubt it will have a major e-commerce site. But the question is, are you prepared to commit enough time and money to make your new business successfully?

Develop your e-commerce site

Depending on the type of e-commerce site you plan to build, it can take anywhere from three months to more than one year.
There are several ways to start an e-commerce site.

Building in house: You should consider developing your eCommerce site in the house if you have extensive experience in this field. To build a successful e-commerce site, you need a team of experts in programming, design, writing, and, most importantly, a project manager, know your business model, enough technical competence and experience, so that the system time, expected business development capabilities developed.

Outsourcing: There is no doubt that outsourcing is more profitable and less time for most companies. The only thing is that the organization that to choose your site with care and professionalism to build.

Using Web Shopping: If you are limited by time, or if you want to benefit from electronic commerce now you can also e-commerce site for online service providers
. These web stores have all the necessary properties for a real e-commerce site. Some of them are also capable of managing the supply chain and other large building automation. Check sites like Rusbiz.com.

While the implementation of e-commerce strategy, you must remember that e-commerce improves fair and complete your current business model, but the basics of your business remain the same. However, electronic commerce, with their inborn nature hose may open new horizons for your business, with all the risks and effects of reward.